Simplicity is an independent fund company based in Varberg, on the Swedish west coast. We are authorized by the Swedish financial supervisory authority. The company was founded in 2002 when we launched our first equity fund, Simplicity Norden, which since inception has been highly ranked among its peers and have outperformed its benchmark index. Today Simplicity consists of five equity funds spanning the major global markets and three fixed income funds which cover asset classes ranging between interest-bearing securities to global corporate bonds.
Simplicity’s systematic investment models continually scan markets in over 40 countries, searching for high performing stocks at attractive valuations. All of our equity funds at Simplicity share the same investment strategy, whilst all being individually managed at the same time. Our model based strategy consists of a multitude of different models continually scanning all major global markets. The end goal is to find well-managed companies at attractive valuations. This strategy has kept our first fund, Simplicity Norden, highly ranked among its peers and well above its benchmark index for more than 15 years.
Fixed Income Funds
Our fixed income fund offering consist of one money market fund, Simplicity Likviditet, and two corporate bond funds, Simplicity Företagsobligationer and Simplicity Global Corporate Bond. The three different fixed income portfolios cover asset types ranging from SEK-denominated money market securities with high credit ratings, to high yield global corporate bonds. Our first fixed income fund, Simplicity Likviditet, was launched in 2006.
Simplicity customer service
For questions regarding our funds, further information material or other questions, please contact our customer service. Phone +46 (0)340-21 95 00. E-mail: firstname.lastname@example.org. Our opening hours are weekdays 08:00 – 17:00 (closed for lunch 12:00 – 13:00).
CEO – Ulf Ingemarson
Marketing & Employees – Hans Bergqvist
Fund Management – Henrik Tingstorp
Backoffice – Benny Andersson
Risk Manager – Johan Rönliden
Board of directors
Jonas Wollin (Chairman of the board), Rudholm Group AB
Michael Lindengren, Chairman at Acrap AB
Ulf Ingemarson, CEO Simplicity AB
Hans Bergqvist, vice president Simplicity AB
Henrik Tingstorp, vice president Simplicity AB
Peter Nilsson, PwC AB