Asset Management since 2002
Simplicity offers fund management, discretionary management, and investment advisory services to investors in Sweden and abroad – as well as a complete foundation service.
About the company
Simplicity AB was founded in Ulricehamn in 2001 and launched the first fund 2002. Since 2004, the company has been headquartered in Varberg and has since grown with offices in Stockholm, Gothenburg, and Palma.
Since its inception, Simplicity has been a standalone and independent company. As a partner- and family-owned asset management firm, Simplicity has an exceptional long-term perspective. What both the business operation of Simplicity AB and our asset management have in common is a philosophy characterized by risk awareness, long-term thinking, stability, and sustainability.
Our overarching goal is to create long-lasting and transparent relationships with both clients and partners through strong management results at lower risk, continuity in portfolio management, and a high degree of accessibility. As Simplicity operates in a trust-based industry where transparency and honesty are crucial, we are proud of our corporate culture, where humility, prudence, collaboration, and our clients’ results are always in focus.
We are very proud of our history and our awards, while at the same time focusing on the future. At Simplicity, we take nothing for granted; our ambition is to continue to develop and to create strong management results for our clients.
Our offering
Simplicity offers a carefully selected range of funds covering multiple asset classes and geographic markets. The fund offering includes a wide variety of equity and bond funds, as well as a mixed fund.
Simplicity provides discretionary and advisory asset management to foundations, institutions, companies, and high-net-worth individuals, along with a foundation service.
Simplicity offers a tailored comprehensive solution for foundations, covering management, administration, accounting, board administration, and application handling.
Awards & recognitions
Our investment managers have documented expertise and extensive experience, with a proven ability to generate strong returns across various market conditions, which has been recognized through numerous nominations and awards over the years.
2008: Simplicity won Sweden’s Supergasell award, recognizing the country’s fastest-growing company.
2018: The company received Morningstar’s prestigious award for Best Fund Company for bond funds in the Swedish market.
2018: Simplicity Global Corporate Bond was named winner in the Best Bond Fund category at the Morningstar Fund Awards.
2018: Simplicity was honored as Entrepreneur of the Year in Varberg.
2019: Simplicity Norden was named winner in the Best Fund Nordic Equity category at the Morningstar Fund Awards.
2023: Simplicity won the Board of the Year award in Varberg, presented by the Halland Chapter of the Swedish Academy of Board Directors.
2025: Simplicity Corporate Bonds was named Best Fund in the Bond SEK 3 Years and Bond SEK 5 Years categories at the LSEG Lipper Fund Awards.
2025: Equity manager Anton Kristiansson was ranked as an elite investor by Citywire, a status awarded to the top 3% of Citywire’s database of over 10,000 fund managers worldwide.
Contact persons
CEO / COO Equity Funds – Ulf Ingemarson
COO Fixed Income Funds- Henrik Tingstorp
CIO / Marketing & Personnel – Hans Bergqvist
Fund Administration – Benny Andersson
Risk Manager – Johan Rönliden
(E-mail: [first name].[last name]@simplicity.se)
Our team
All our employees can be reached by email at firstname.lastname@simplicity.se or via the switchboard at +46 340 219 500.
Board of directors
Jonas Wollin (Chairman), Rudholm Group AB
Michael Lindengren, Chairman at Acrap AB
Ulf Ingemarson, CEO Simplicity AB
Hans Bergqvist, VP Simplicity AB
Henrik Tingstorp, VP Simplicity AB
Johanna Ingemarson, Simplicity AB
Auditor
Carl Fogelberg, PwC AB