Active fund management since 2002

Welcome to Simplicity

Simplicity AB is a fund company authorized by the Financial Supervisory Authority since 2002 and actively manages 22 billion SEK in equity and bond funds.

We also manage discretionary portfolio assignments and offer a complete service for foundations.

Simplicity has offices in Varberg, Stockholm and Gothenburg.

Our funds

Equity funds

We offer six equity funds and one balanced fund which, based on our investment philosophy, is characterized by risk awareness and a focus on long-term risk-adjusted returns. We search for the top stocks and quality companies based on profitability, value, risk and positive performance. Our managers keep their focus on facts and measurable factors with attention directed to companies’ performance rather than subjective judgments.

Copyright Simplicity AB 2023