Launched in 2002, Simplicity Norden is our first fund. Since its launch, it has outperformed its benchmark and is one of the best performing Nordic funds in terms of both risk-adjusted returns and total return.

The portfolio of Simplicity Norden consists of stocks traded at the stock exchanges in Denmark, Finland, Norway and Sweden. As the fund invests in the whole Nordic region it is more diversified compared to, for example, a pure Swedish equity fund, which lowers the country specific risks. The investment decisions are made according to a structured and disciplined process. The goal of our investment strategy is to identify quality companies at attractive valuations with emphasis on risk analysis. Investment decisions are based on analysis of the underlying company performance as well as fundamental and qualitative factors. In accordance with our investment strategy the investment decisions do not take into consideration either weight or size of stocks in the index.

Risk management is a central part of Simplicity’s management process and it is therefore important that sustainability risks are considered and monitored just like other types of risks. Simplicity Norden is a fund that promotes environmental and social characteristics. The fund does not invest in companies that produce or distribute weapons, alcohol, tobacco, gambling, pornography, and fossil fuels. The fund also does not invest in companies that systematically violate international standards.

To measure and monitor the environmental and social impact, Simplicity has access to several different methods, services, and data sources. The fund has documented investment and sustainability processes that the managers follow. The managers have access to several different data sources, including Bloomberg and MSCI. The fund’s holdings are regularly screened with the help of MSCI. The person responsible for Simplicity’s risk function audits, independently of the managers, that the fund complies with established criteria.

Read more about the fund’s sustainable investments in the fund’s prospectus and on our page for responsible investments.


Morningstar Fund Awards 2019
Best Nordic Equity Fund. 

Fund facts

  • 2002.09.23
  • 1,6%
  • 1,62%
  • 100 kr
  • 14:00 CET
  • 5457-2839

Risk information

  • 0
  • Medium (4)
  • 13,73%
  • 0,46

Performance of the fund


  • 0.58%
  • 5.19%
  • 24.86 %
  • 18.91 %
  • 1 201.09%
  • 16.83%

Risk information
Past performance is no guarantee for future performance. Fund units may go up or down in value and investors may not get back the amount invested. The fund's result (return) is calculated after deduction of annual fees, in Swedish kronor and with dividends reinvested in the fund. No consideration has been given to inflation.

Holdings and distribution

Industry distribution

  • 44.7%
  • 27.5%
  • 10.2%
  • 3.8%
  • 3.2%
  • 3.2%
  • 2.1%
  • 1.2%
  • 0.7%

10 largest holdings

  • 9.7%
  • 8.0%
  • 4.3%
  • 4.3%
  • 4.2%
  • 4.0%
  • 4.0%
  • 3.9%
  • 3.5%
  • 3.0%

Geographical distribution

  • 59.5%
  • 17.1%
  • 8.6%
  • 8.4%
  • 2.3%
  • 0.5%
  • 0.1%

Sustainability-related information

To manage sustainability risks, it is crucial that the companies Simplicity invests in through its funds conduct their business responsibly. The company uses norm-based screening to ensure compliance with good governance practices. Simplicity expects, at a minimum, that companies follow laws and international norms and conventions, such as the UN Global Compact, the UN Guiding Principles on Business and Human Rights, and the OECD Guidelines for Multinational Enterprises, as well as a certain level regarding other types of environmental, social, and governance-related incidents. All holdings in Simplicity’s funds are regularly screened to check for any violations. The norm-based screening is performed by a third party.

If a company in which any of Simplicity’s funds has invested has breached any international norms and conventions, actions will be taken by the fund company. Actions may include initiating an engagement dialogue to understand the company’s perspective on the incident and what actions the company has taken to address the issue. The dialogue and other information collected by Simplicity form the basis for the actions taken, such as divesting holdings if the actions taken by the company are deemed insufficient. Simplicity does not invest in companies that systematically violates international norms and conventions, without showing any progress or will to improve.

Quantitative and qualitative analysis and screening are used to attain each of the environmental or social characteristics promoted by the fund. The fund managers are regularly assessing data providers of sustainability data to ensure quality. Data is both based on reported and estimated data. The fund company has concluded that eventual limitations in data or method do not affect the attainment of each of the environmental or social characteristics promoted by the fund.

The binding elements of the fund are to 1) make at least 20 % sustainable investments and to promote environmental or social characteristics, with the remaining portion promoting environmental and social characteristics, 2) adhere to Simplicity’s responsible investment policy, including the exclusion criteria as well as the inclusion, norm-based screening, and engagement strategies, and 3) the fund’s sustainability indicators are adhered to. Due diligences are carried out regularly by internal controls.

This summary is also available in following language:


Statement on principal adverse impacts of investment decisions on sustainability factors (PAI) – Simplicity AB.

Updated: 2024-04-02

This text contains sustainability-related information for Simplicity Norden, a light green fund according to EU Sustainable Finance Disclosure Regulation (SFDR Article 8). This means that the fund promotes environmental or social characteristics but has no sustainable investment objective.

The fund promotes environmental and social characteristics through exclusion, inclusion, norm-based screening, and engagement. Additionally, the fund makes investments with a sustainable objective. Several sustainability indicators are used to measure the attainment of the environmental or social characteristics promoted by the fund as well as the fund’s sustainability objectives. These indicators are considered in investment decisions and are regularly monitored.

At least 20 % of the fund consists of sustainable investments. The fund’s sustainable investments are linked to environmental or social objectives, including the Sustainable Development Goals developed by the United Nations, the goals of the Paris Agreement, Climate Change Mitigation (environmental objective of the EU Taxonomy) and Climate Change Adaptation (environmental objective of the EU Taxonomy). A sustainable investment should contribute to at least one of the above-mentioned sustainability objectives.

The fund considers principal adverse impacts on sustainability factors to ensure that the sustainable investments do not cause significant harm to any other environmental or social investment objectives through two main methods: exclusion and norm-based screening. Norm-based screening and exclusion are carried out in accordance with Simplicity’s responsible investment policy.

According to the fund terms, the fund can have a maximum of 10 % in cash held as liquidity. The remaining portion of the fund is invested in assets that promote environmental or social characteristics.

The fund excludes investments in the following sectors: tobacco, cannabis, alcohol, pornography, commercial gaming services, weapons, fossil fuels, and GICS sector 10. Additionally, there are specific requirements for energy production based on fossil fuels and nuclear power. Norm-based exclusions are also applied to companies subject to applicable EU or UN sanctions. Thresholds are used to determine if a company is related to any of the mentioned sectors or activities.

Copyright Simplicity AB 2023